Client
Holded
Role
Motion & Video Lead
Creative
Creative direction, motion design & video editing
Scope
Brand, social, performance, product & educational content
Tools
After Effects, Premiere, Figma, Lottie & Adobe Creative Cloud
Leading the strategy, production, and scaling of video content across brand, organic, and performance marketing initiatives at Holded, a Saas invoicing software and ERP.
HOLDED
MOTION & VIDEO LEAD
From making videos and animations to building the system behind them…
At Holded, my role spans creative direction, hands-on production, team leadership, and creating the systems that make video production scalable.
I lead video strategy across marketing and product, coordinating an in-house team, freelancers, and external agencies to deliver high-quality content across multiple channels.
As production scaled, I built a Jira-based workflow to centralize requests, clarify ownership, prioritize work, and streamline production across internal and external teams.
By the numbers…
Business Lingo
YouTube educational content about business, combining live talking-head footage with modular motion graphics. Created motion guidelines, templates and a workflow to externalize post-production without compromising quality.
Brand - Social - Paid - Product
I lead video content across the full marketing funnel, from brand storytelling
and product content to performance and social. I work closely with the Social Media team to ensure brand consistency, tone, and quality across every piece.
In-product Animation
Translating Holded's visual language into functional motion across onboarding, dashboard interactions and feature education.
Tutorials
Product education combining in-house filming, product animation and motion graphics to make complex features clear and engaging.
Holded Fácil
Educational content featured in-product, combining screen recordings and in-house filming with a fast, stylized motion system built to stay on-brand.
Created motion guidelines, templates, and a workflow to externalize post-production without compromising quality if needed.
Client Success Stories
Holded is a B2B/B2C platform that helps businesses focus on what really matters: growing their business.
This ongoing mini-documentary series brings that idea to life through the stories of Holded’s clients. While filming and production are handled externally, the graphics, motion design and product animation are developed in-house.
This compilation brings together multiple client stories, adapted into different formats and cutdowns for different channels.
Find the whole series here