PRIMAVERA SOUND × AMAZON MUSIC
Primavera Sound is one of Europe’s leading music festivals, held in Barcelona. In partnership with Amazon Music, the festival reaches a global audience through live streaming. They need a yearly, cohesive, scalable motion language that works across dozens of live and digital touchpoints.
Client
PS x Amazon Music
Agency
VETA House
Role
Motion Design
Scope of work
Design and execute a motion system for the full festival livestream with 30+ animated assets, adaptable to real-time broadcast needs.
Tools & Skills
After Effects
Approach
I developed a modular motion system built around AI-generated textures and images provided by the production company. The key elements to bring the system to life were grungy motion behaviours. The text assets needed to animate in and out clearly. This ensured readability under live-stream pressure, and so they could be quickly adapted or rebuilt live for the broadcast.
Outcome
Delivered over 30 motion assets covering the full livestream package, building flexible templates optimized for rapid iteration and live editing. Worked closely with production teams to ensure real-time adaptability during broadcast, while maintaining a consistent and cohesive visual language across all outputs under tight deadlines.
